Brand kit
How radar looks and sounds. Use this when producing anything that carries the name, from packaging to marketplace listings.
The logo.
The wordmark is always lowercase. The green dot is the signature element and is never removed, recoloured or replaced with a full stop.
Clear space
Keep space equal to the height of the wordmark on every side. Nothing sits inside that margin.
Minimum size
90px wide on screen, 20mm in print. Below that use the dot mark alone.
Never
Stretch it, add a shadow, outline it, rotate it, or set it in a different typeface.
Colour.
Near black is the canvas, signal green is the accent. Green is for actions, live states and highlights, never for large fills or body text.
#1D1E1D
Canvas and text
#00FF84
Actions, live states, accents
#00934F
Green text on light backgrounds
#FEFEFE
Type and surfaces on dark
#F2E9DC
Hero value on the LED panel
#6C90B4
City and labels on the panel
#D96B62
A loss or alert
#D9A25F
Temperature and warm states
Contrast warning. Signal green on white is about 1.4:1 and fails
accessibility for text. On light backgrounds use the ink green
#00934F for anything readable.
Typography.
Poppins throughout, served from the Shopify CDN. Licensed under the SIL Open Font License, free for commercial use.
Live sports & stock ticker
What radar shows you
A 64 by 32 full colour LED display that shows live scores, stock prices, weather and more, updating in real time.
Buy now, ₹5,999
The screens.
Every panel is 64 × 32 pixels at 2:1. One pixel bitmap font, scaled only in whole multiples. Unlit LEDs stay visible as a dim grid. Colours are muted, never fully saturated, because the device is usually read at night.
Fixed colour meanings
Warm white is the hero value. Muted blue is the city or label. Grey is least urgent. Green is a gain, red a loss.
Fixed positions
Every field has a set place, so numbers never shift the layout when their length changes.
Live colour
Weather, temperature and AQI shift colour automatically, AQI across the six official CPCB bands.
Voice.
We write
- Clear before clever
- Plain numbers, plain claims
- Short sentences that answer a question
- Confident, never loud
We avoid
- Hype words, "revolutionary", "game changing"
- Fake urgency and countdown timers
- Jargon where a plain word exists
- Claims we cannot back up